The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Non-Profit
Award
Agency
Client
Title
Category
Annual ID
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Branded Entertainment for Good
The Trial
Agency: Klick Health / Toronto + Taking Over + Golen Hum + BUF Company
Client: All* In Action Fund Category: Craft / Storytelling
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Craft / Storytelling
The Philipstown WireCar Grand Prix
Agency: Giant Films / Cape Town + Accenture Song South Africa + The Philipstown WireCar Foundation
Client: The Philipstown WireCar Foundation Category: Craft / Storytelling
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Craft / Art Direction
Last Broadcast
Agency: TBWA\SMP / Makati City + KBP, Kapisanan Ng Mga Brodkaster Ng Pilipinas / Makati City
Client: KBP, Kapisanan Ng Mga Brodkaster Ng Pilipinas Category: AI Craft / Sound
The Bound Books Project
Agency: BBDO Nordics / Stockholm + Malmö stad / Malmö
Client: Malmö stad Category: Cultural Driver for Good
Hero Gum
Agency: Lola USA + Gift Of Life + Mars Doublemint + Labcorp
Client: Gift of Life Category: Cultural Driver for Good
The Māori Roll Call
Agency: Motion Sickness / Auckland + Whānau Ora + Liquid Studios + Loupe
Client: Whānau Ora Category: Cultural Driver for Good
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg
Client: The Philipstown WireCar Foundation Category: Cultural Driver for Good
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International Category: Content at the Speed of Culture
Air Raid Alarm Clock
Agency: Officer & Gentleman / Madrid + Arriba! / Kharkiv + Fabs Robotics / Madrid + Razom for Ukraine / New York City
Client: Razom for Ukraine Category: Creative Use of Data
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song Content CGI Studio Hamburg / Hamburg + Accenture Song
Client: The Philipstown WireCar Foundation Category: Technology for Good
Hero Gum
Agency: Lola USA + Gift Of Life + Mars Doublemint + Labcorp
Client: Gift of Life Category: Brand Partnerships
Hero Gum
Agency: Lola USA + Gift Of Life + Mars Doublemint + Labcorp
Client: Gift of Life Category: Innovation / New Ideas in Technology
Zip Code Exam
Agency: Area 23 / New York + Dalmatian Cow / Los Angeles + Bumblebeat / São Paulo
Client: Equality Health Foundation Category: Data-Driven Personalization
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International Category: Experiential / Virtual & Hybrid Events
Bedtime Donations
Agency: INNOCEAN / Berlin + Royal Society for Blind Children / London + Buzzwoo / Berlin + DaHouse Audio / Los Angeles
Client: Royal Society for Blind Children Category: Digital & Online / Websites & Mobile
One More Question
Agency: Grey Argentina / Buenos Aires + Ninch / Buenos Aires
Client: Lalcec Category: Non-traditional & Guerrilla Marketing
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International Category: Non-traditional & Guerrilla Marketing
Hero Gum
Agency: Lola USA + Gift Of Life + Mars Doublemint + Labcorp
Client: Gift of Life Category: Direct Marketing for Good
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International Category: Experiential & Immersive for Good
Invisible
Agency: The Local Collective / Toronto + Safehaven Toronto / Toronto
Client: Safehaven Toronto Category: TV, VOD, & Online / 31-60 Seconds - Single
The Ugliest Sweater
Agency: MADE / Ciudad de México + the Maestros / Ciudad de México
Client: ILAS Category: TV, VOD, & Online / Over 90 Seconds - Single
The Ugly Truth
Agency: Seven A.D. + Save the Children Philippines
Client: Save the Children Category: Low Budget
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Giant Films + Accenture Song Content CGI Studio Hamburg / Hamburg
Client: The Philipstown WireCar Foundation Category: Film & Video for Good
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Film & Video for Good
Kyikatejê
Agency: Area 23 / New York
Client: Gavião Kyikatejê Futebol Clube Category: Film & Video for Good
Renu vs The City
Agency: Ogilvy / Mumbai
Client: St. Jude India ChildCare Centres Category: Film & Video for Good
The PSAi
Agency: TBWA\Chiat\Day NY / New York + Pickle Music / New York City + Omnicom Production / New York + Omnicom Studios / New York
Client: Columbia Journalism Review Category: Film & Video for Good
Trails Will Blaze
Agency: NOMINT / London + BBC Creative / London
Client: BBC Category: Innovation / Execution in Film
Unfreeze My Rights
Agency: Dentsu Creative Taiwan / Taipei + dentsu Group Taiwan / Taipei + dentsu X Taiwan / Taipei
Client: Awakening Foundation Category: Fusion Pencil
Cracked
Agency: Area 23 / New York + Dirty Work / São Paulo + Sizzer / Amsterdam
Client: Mercy for Animals Category: Film & Video
The Swedish Prescription
Agency: Prime Weber Shandwick / Stockholm + FLX/Crazy Pictures / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden Category: Public Relations
Zip Code Exam
Agency: Area 23 / New York + Dalmatian Cow / Los Angeles + Bumblebeat / São Paulo
Client: Equality Health Foundation Category: Public Relations
Head Above Water
Agency: The Bloc / New York
Client: Working for Women Category: Craft / Art Direction
The Naga Saint Eye Test
Agency: Lightbox/Godrej creative lab / Mumbai + Eyebetes Foundation / Mumbai
Client: Eyebetes Category: Innovation / Use of Media in Health & Wellness
Love Captured
Agency: Klick Health / Toronto + Jamute + Magma
Client: The Exodus Road Category: Websites
Safe Sketch
Agency: Cheil Hong Kong + AniMotion Studio Ltd (Things That Move Ltd) / HK
Client: Save the Children Category: Mobile Applications
Love Captured
Agency: Klick Health / Toronto + Jamute + Magma
Client: The Exodus Road Category: Online & Mobile Video / Interactive Video, Storytelling & Experiences
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Direction / Single
Trails Will Blaze
Agency: NOMINT / London + BBC Creative / London
Client: BBC Category: Animation / Single
The Count
Agency: FCB Canada (TBWA\Canada) / Toronto
Client: SickKids Foundation Category: Production Design
Trails Will Blaze
Agency: NOMINT / London + BBC Creative / London
Client: BBC Category: Production Design
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Production Design
Big Fucking Deal
Agency: Bensimon Byrne / Toronto + Narrative XPR / Toronto
Client: Casey House Category: Casting / Actor
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Giant Films + Accenture Song Content CGI Studio Hamburg / Hamburg
Client: The Philipstown WireCar Foundation Category: Use of Technology
THE DISAPPEARED
Agency: Archer Troy / Mexico City + Agosto Music & Sound Craft + Oriental Films / Mexico City + International Committee of the Red Cross / Mexico City
Client: International Committee of the Red Cross Category: Low Budget
Award:
2026 Branded Entertainment Merit Award
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Branded Entertainment for Good
Annual ID:
OS26_BE058M
Award:
2026 Branded Entertainment Merit Award
Agency:
Klick Health / Toronto + Taking Over + Golen Hum + BUF Company
Client:
All* In Action Fund
Title:
The Trial
Category:
Craft / Storytelling
Annual ID:
OS26_BE061M
Award:
2026 Branded Entertainment Merit Award
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Craft / Storytelling
Annual ID:
OS26_BE062M
Award:
2026 Branded Entertainment Merit Award
Agency:
Giant Films / Cape Town + Accenture Song South Africa + The Philipstown WireCar Foundation
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Craft / Storytelling
Annual ID:
OS26_BE064M
Award:
2026 Branded Entertainment Merit Award
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Craft / Art Direction
Annual ID:
OS26_BE068M
Award:
2026 Creative Use of AI Merit Award
Agency:
TBWA\SMP / Makati City + KBP, Kapisanan Ng Mga Brodkaster Ng Pilipinas / Makati City
Client:
KBP, Kapisanan Ng Mga Brodkaster Ng Pilipinas
Title:
Last Broadcast
Category:
AI Craft / Sound
Annual ID:
OS26_AI016M
Award:
2026 Cultural Driver Merit Award
Agency:
BBDO Nordics / Stockholm + Malmö stad / Malmö
Client:
Malmö stad
Title:
The Bound Books Project
Category:
Cultural Driver for Good
Annual ID:
OS26_CD031M
Award:
2026 Cultural Driver Merit Award
Agency:
Lola USA + Gift Of Life + Mars Doublemint + Labcorp
Client:
Gift of Life
Title:
Hero Gum
Category:
Cultural Driver for Good
Annual ID:
OS26_CD032M
Award:
2026 Cultural Driver Merit Award
Agency:
Motion Sickness / Auckland + Whānau Ora + Liquid Studios + Loupe
Client:
Whānau Ora
Title:
The Māori Roll Call
Category:
Cultural Driver for Good
Annual ID:
OS26_CD036M
Award:
2026 Cultural Driver Merit Award
Agency:
Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Cultural Driver for Good
Annual ID:
OS26_CD037M
Award:
2026 Cultural Driver Merit Award
Agency:
Rethink / Toronto + Penguins International
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Content at the Speed of Culture
Annual ID:
OS26_CD045M
Award:
2026 Creative Use of Technology Merit Award
Agency:
Officer & Gentleman / Madrid + Arriba! / Kharkiv + Fabs Robotics / Madrid + Razom for Ukraine / New York City
Client:
Razom for Ukraine
Title:
Air Raid Alarm Clock
Category:
Creative Use of Data
Annual ID:
OS26_CT018M
Award:
2026 Creative Use of Technology Merit Award
Agency:
Accenture Song South Africa + Accenture Song Content CGI Studio Hamburg / Hamburg + Accenture Song
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Technology for Good
Annual ID:
OS26_CT020M
Award:
2026 Creative Use of Technology Merit Award
Agency:
Lola USA + Gift Of Life + Mars Doublemint + Labcorp
Client:
Gift of Life
Title:
Hero Gum
Category:
Brand Partnerships
Annual ID:
OS26_CT024M
Award:
2026 Creative Use of Technology Merit Award
Agency:
Lola USA + Gift Of Life + Mars Doublemint + Labcorp
Client:
Gift of Life
Title:
Hero Gum
Category:
Innovation / New Ideas in Technology
Annual ID:
OS26_CT028M
Award:
2026 Creative Use of Data Merit Award
Agency:
VML / Dallas
Client:
U.S. Navy
Title:
Navy SubReddit Hunt
Category:
Social Media
Annual ID:
OS26_CU016M
Award:
2026 Creative Use of Data Merit Award
Agency:
Area 23 / New York + Dalmatian Cow / Los Angeles + Bumblebeat / São Paulo
Client:
Equality Health Foundation
Title:
Zip Code Exam
Category:
Data-Driven Personalization
Annual ID:
OS26_CU021M
Award:
2026 Direct Marketing Merit Award
Agency:
Rethink / Toronto + Penguins International
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Experiential / Virtual & Hybrid Events
Annual ID:
OS26_DM043M
Award:
2026 Direct Marketing Merit Award
Agency:
INNOCEAN / Berlin + Royal Society for Blind Children / London + Buzzwoo / Berlin + DaHouse Audio / Los Angeles
Client:
Royal Society for Blind Children
Title:
Bedtime Donations
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS26_DM045M
Award:
2026 Direct Marketing Merit Award
Agency:
Grey Argentina / Buenos Aires + Ninch / Buenos Aires
Client:
Lalcec
Title:
One More Question
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS26_DM056M
Award:
2026 Direct Marketing Merit Award
Agency:
Rethink / Toronto + Penguins International
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS26_DM058M
Award:
2026 Direct Marketing Merit Award
Agency:
Lola USA + Gift Of Life + Mars Doublemint + Labcorp
Client:
Gift of Life
Title:
Hero Gum
Category:
Direct Marketing for Good
Annual ID:
OS26_DM069M
Award:
2026 Experiential & Immersive Merit Award
Agency:
Rethink / Toronto + Penguins International
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Experiential & Immersive for Good
Annual ID:
OS26_EX036M
Award:
2026 Film & Video Merit Award
Agency:
The Local Collective / Toronto + Safehaven Toronto / Toronto
Client:
Safehaven Toronto
Title:
Invisible
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS26_FI050M
Award:
2026 Film & Video Merit Award
Agency:
MADE / Ciudad de México + the Maestros / Ciudad de México
Client:
ILAS
Title:
The Ugliest Sweater
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS26_FI072M
Award:
2026 Film & Video Merit Award
Agency:
Seven A.D. + Save the Children Philippines
Client:
Save the Children
Title:
The Ugly Truth
Category:
Low Budget
Annual ID:
OS26_FI087M
Award:
2026 Film & Video Merit Award
Agency:
Accenture Song South Africa + Giant Films + Accenture Song Content CGI Studio Hamburg / Hamburg
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Film & Video for Good
Annual ID:
OS26_FI091M
Award:
2026 Film & Video Merit Award
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Film & Video for Good
Annual ID:
OS26_FI092M
Award:
2026 Film & Video Merit Award
Agency:
Area 23 / New York
Client:
Gavião Kyikatejê Futebol Clube
Title:
Kyikatejê
Category:
Film & Video for Good
Annual ID:
OS26_FI093M
Award:
2026 Film & Video Merit Award
Agency:
Ogilvy / Mumbai
Client:
St. Jude India ChildCare Centres
Title:
Renu vs The City
Category:
Film & Video for Good
Annual ID:
OS26_FI094M
Award:
2026 Film & Video Merit Award
Agency:
TBWA\Chiat\Day NY / New York + Pickle Music / New York City + Omnicom Production / New York + Omnicom Studios / New York
Client:
Columbia Journalism Review
Title:
The PSAi
Category:
Film & Video for Good
Annual ID:
OS26_FI095M
Award:
2026 Film & Video Merit Award
Agency:
NOMINT / London + BBC Creative / London
Client:
BBC
Title:
Trails Will Blaze
Category:
Innovation / Execution in Film
Annual ID:
OS26_FI107M
Award:
2026 Fusion Pencil Merit Award
Agency:
Area 23 / New York
Client:
Gavião Kyikatejê Futebol Clube
Title:
Kyikatejê
Category:
Fusion Pencil
Annual ID:
OS26_FP003M
Award:
2026 Fusion Pencil Merit Award
Agency:
Dentsu Creative Taiwan / Taipei + dentsu Group Taiwan / Taipei + dentsu X Taiwan / Taipei
Client:
Awakening Foundation
Title:
Unfreeze My Rights
Category:
Fusion Pencil
Annual ID:
OS26_FP004M
Award:
2026 Health & Wellness Merit Award
Agency:
Area 23 / New York + Dirty Work / São Paulo + Sizzer / Amsterdam
Client:
Mercy for Animals
Title:
Cracked
Category:
Film & Video
Annual ID:
OS26_HW034M
Award:
2026 Health & Wellness Merit Award
Agency:
Prime Weber Shandwick / Stockholm + FLX/Crazy Pictures / Stockholm + Visit Sweden / Stockholm
Client:
Visit Sweden
Title:
The Swedish Prescription
Category:
Public Relations
Annual ID:
OS26_HW038M
Award:
2026 Health & Wellness Merit Award
Agency:
Area 23 / New York + Dalmatian Cow / Los Angeles + Bumblebeat / São Paulo
Client:
Equality Health Foundation
Title:
Zip Code Exam
Category:
Public Relations
Annual ID:
OS26_HW039M
Award:
2026 Health & Wellness Merit Award
Agency:
The Bloc / New York
Client:
Working for Women
Title:
Head Above Water
Category:
Craft / Art Direction
Annual ID:
OS26_HW045M
Award:
2026 Health & Wellness Merit Award
Agency:
Lightbox/Godrej creative lab / Mumbai + Eyebetes Foundation / Mumbai
Client:
Eyebetes
Title:
The Naga Saint Eye Test
Category:
Innovation / Use of Media in Health & Wellness
Annual ID:
OS26_HW053M
Award:
2026 Interactive, Online & Mobile Merit Award
Agency:
Klick Health / Toronto + Jamute + Magma
Client:
The Exodus Road
Title:
Love Captured
Category:
Websites
Annual ID:
OS26_IN014M
Award:
2026 Interactive, Online & Mobile Merit Award
Agency:
Cheil Hong Kong + AniMotion Studio Ltd (Things That Move Ltd) / HK
Client:
Save the Children
Title:
Safe Sketch
Category:
Mobile Applications
Annual ID:
OS26_IN016M
Award:
2026 Interactive, Online & Mobile Merit Award
Agency:
Klick Health / Toronto + Jamute + Magma
Client:
The Exodus Road
Title:
Love Captured
Category:
Online & Mobile Video / Interactive Video, Storytelling & Experiences
Annual ID:
OS26_IN019M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Direction / Single
Annual ID:
OS26_MI038M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
NOMINT / London + BBC Creative / London
Client:
BBC
Title:
Trails Will Blaze
Category:
Animation / Single
Annual ID:
OS26_MI062M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
FCB Canada (TBWA\Canada) / Toronto
Client:
SickKids Foundation
Title:
The Count
Category:
Production Design
Annual ID:
OS26_MI073M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
NOMINT / London + BBC Creative / London
Client:
BBC
Title:
Trails Will Blaze
Category:
Production Design
Annual ID:
OS26_MI077M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Production Design
Annual ID:
OS26_MI079M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative XPR / Toronto
Client:
Casey House
Title:
Big Fucking Deal
Category:
Casting / Actor
Annual ID:
OS26_MI082M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Accenture Song South Africa + Giant Films + Accenture Song Content CGI Studio Hamburg / Hamburg
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Use of Technology
Annual ID:
OS26_MI087M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Archer Troy / Mexico City + Agosto Music & Sound Craft + Oriental Films / Mexico City + International Committee of the Red Cross / Mexico City
Client:
International Committee of the Red Cross
Title:
THE DISAPPEARED
Category:
Low Budget
Annual ID:
OS26_MI088M